New GearHub Merchandise Designed by Nichole Yanota

Posted on 23 May 2020
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GearHub swag has never looked so good!

This winter, we wanted to upgrade our selection of GearHub & Fernie branded goodies - so we teamed up with artist Nichole Yanota to do just that!

Nichole has spent most of her adult life in the Canadian Rockies, and if you live in Fernie, you may already be familiar with some of her work. In 2018 Nichole designed the Wapiti shirt & poster graphic, and her work can also be found locally in Coal Town's classic Fernie Crest shirts, among other places.

Nichole's vivid, detailed style seemed like a perfect fit for what we had in mind, and we couldn't be more thrilled with the results.

Here's what Nichole had to say about this project: "I was so stoked to collaborate with Gearhub! Pairing my creativity with the imagery of Fernie is always a dream project! I wanted these pieces to speak to the energetic team at Gearhub, appeal to their supercool clientele, and feel like Fernie - fresh, exciting, friendly, adventurous!"

We think she nailed it. Her four beautiful designs are currently featured on a limited run of GearHub swag, including hoodies, shirts, and even hockey pucks! Check it out below, or click here to view the whole collection!